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About Us

Hi, I'm Naema Baskanderi

I'm the creator of Bask Jewelry. I make meaningful everyday jewelry for strong women. Pieces that can endure the unexpected just like her. 

This chapter of my story began after reading 'The Alter Ego Effect' by Todd Herman. He spoke about totems. These are objects that connect to your alter ego. That's when my search for a piece of jewelry with a special saying to remind me to keep going began. 

I have always been creative and had wanted to learn how to make jewelry for years! I decided it was time to end the search and make that special piece of jewelry, myself.

After lots of learning, which included a lot of mistakes, a metaphor for my life! I taught myself hand engraving with an antique hand engraver. That is when my little company was born.

Giving Back

Everyone has a different path in life. Even with my ups and downs, I've had a great support system. I know others aren't as fortunate. So to help other women 5% of profits donated to women's shelters.

Our Materials

I believe that you already have enough to worry about in your day, taking care of your jewelry shouldn't be another thing to add to the list. The materials I use: stainless steel as the base metal which is plated with 14k or 18k gold or rose gold, makes our jewelry last with minimal care on your part. Additionally it is  hypoallergenic and water resistant.

 What piece will you create?

View our Personalized Collection


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